第一千七百八十六章 务实策略(2 / 2)
逆流1982
刀削面加蛋
1183 字
2023-04-01
之所以会选择以微型汽车为最先开发的车型,主要还是受到了奥拓汽车的启发。
奥拓来源于日本,他是日本轻自动车“K-car”文化下的产物
国产奥拓汽车其实引进的是铃木奥拓系列的第二代车型,铃木于1984年推出的这代车型,底盘代号为CA71。
1988年,重庆长安将其引进生产,考虑到当时的具体情况和使用需求,我们引进了五门版车型。之后“奥拓”这个名字家喻户晓,这辆小车也独占了国内微型轿车市场好多年。
90年代初期,第二代的奥拓(CA72)在我国的重庆长安、吉林江北、湘潭江南、西安秦川4个生产企业以组装的方式投产,但最终坚持到最后的只有长安奥拓,其于1993年和日商岩井合资成立了长安铃木。
老奥拓装备了最大功率26.5千瓦0.8升排气量的三缸四冲程发动机,为了响应国家当年提出的轿车进入家庭的经济计划,顺应汽车市场发展规律,长安铃木率先推出了汽车分期付款的销售模式,从此正式打开了轿车走入寻常百姓家的大门。
由于其低廉的价格和良好的燃油经济性,奥拓迅速地成为了出租车车型的主力军
后来长安奥拓在九十年代中后期做了小改款,加入一些“高档”的装饰和配置。铝合金轮辋,行李架。能在那个年代开上一辆这样的小车,真是既帅气又时髦。
另外选择开发微型轿车,主要原因有两点,第1点就是微型轿车的技术门槛比相对较低,天音集团作为国内汽车市场的新势力,不能贪大贪全,必须从技术相对保守,门槛最低的车型做起,先稳住品牌口碑之后,在开发更高层次的车型,这才是最稳健的发展路线。
另外一点就是汽车对于当前的国人来说,依然是一种非常昂贵的奢侈品,如果段云开发的车型直接对标桑塔纳和沃尔沃这样的国际品牌,这其实是一种自不量力的行为,这年头几乎会花十几万甚至二十几万冒着国际品牌不买,去买一辆国产车,哪怕天音是目前家喻户晓的国产品牌,短时间之内,也根本无法和国际知名汽车品牌相提并论。
而微型汽车价格低廉,当年的奥拓汽车一辆只有不到7万块钱,而且还率先在国内实行了分期付款的模式,这极大降低了国人购买轿车的门槛,在技术和品牌力无法获得优势的时候,价格就是最大的王牌。
“我一直都有这样一个想法,那就是开发出一辆国人都买得起用得住的汽车,这个想法将来也会成为咱们天音牌汽车的宣传口号,并且做到家喻户晓。”段云顿了顿,接着说道:“不过廉价并不等于质量低劣,如何在成本和质量方面取得一个平衡,这其实是一个很艰巨的挑战,很考验咱们集团公司的研发能力和技术水平,以后咱们集团汽车的研发也要围绕这个方针展开,我相信在座的各位不会让我失望!”
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